Facebook To End Sponsored Search Ads — For Now
Facebook has said that it’s getting rid of sponsored search results for the time being. It’s not walking away from “search advertising,” however. In the future, there will be ads in Graph Search. But,...
View ArticleHow will Hashtags on Facebook Change Your Marketing Strategy?
Photo courtesy of mikecogh via flickr Facebook announced this week that it will be introducing clickable hashtags for its users. If you read my blog post, Six Reasons I Unfriended You on Facebook,...
View ArticlePro-level Tips To Succeed At Retargeting
One of the popular PPC sessions at SMX Advanced in Seattle was the Pro-level Tips to Succeeding at Retargeting. While many advertisers have plunged into the remarketing world via Google’s basic...
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Facebook Just Hit 1 Million Plus Advertisers! by @smorgs13
When I heard the news, I wasn’t one bit surprised. Facebook advertising is not only a strategy that I love, but it’s a cakewalk when compared to other advertising mediums: Google PPC & Bing Ads....
View Article3 Ways to Leverage Facebook’s Graph Search by @MarcPurtell
Facebook’s Graph Search will change the search marketing game. Search results are increasingly about connections. They are heavily reliant on consumers to share their experiences with various...
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Online Marketing Tips for Nonprofits
What’s this about? Having worked in-house at one charity and provided some volunteer consulting to a couple of others, I decided it would be good to write about some useful ways that charities can...
View ArticleKill It on Facebook by Being TAGFEE
Last month, I presented a Mozinar on Deconstructing a Niche Market. Much to my surprise, the Q&A session focused almost entirely on my experience using Facebook as a niche marketing channel. It’s...
View ArticleFacebook Announces New Platform to Create Ads Based on Objective by @wonderwall7
Facebook announced today via its Facebook for Business News section that it has created a new platform that will allow advertisers to create ads and influence their impact more easily. The news...
View Article7 Ways to Fail Miserably With Content Marketing by @tommy_landry
The marketing trend of the year is content marketing, so you’ve probably been busting your hump to push out blog posts and other content as fast as possible. Now you have an inventory of content, but...
View ArticleRetail Advertisers on Facebook Average 152% ROI; 162% ROI on iOS by @wonderwall7
A new report by Nanigans, an ad platform based on optimization for ROI, states that retail advertisers who have campaigns on Facebook have experienced a 152% ROI in 2013, on average. This is almost a...
View ArticleFacebook To Begin Offering Custom Audiences To All Advertisers by @mattsouthern
Facebook announced Wednesday that Custom Audiences will be available to all advertisers worldwide by the end of November. Custom Audiences allows users to import their own contact lists for ad...
View ArticleMaximizing Social Advertising for Lead Gen, Engagement & ROI by @justin_stein
With thanks to Lauren Vaccarello, VP of Marketing at AdRoll & Aaron Levy, PPC Team Lead at SEER, for their interactive session at #SESSF about Social Advertising. If you’ve ever wondered how to...
View ArticleFacebook Promotions: 5 Things That Are Still Illegal by @shortstackjim
In July, I wrote an article called “5 Things You Probably Didn’t Know are ‘Illegal’ on Facebook.” Since it was published, just a couple of months ago, all 5 of the Facebook rules mentioned in the...
View ArticleGoogle Maps Pegman Is Now Santa For Christmas
If you go to Google Maps and look at the Pegman used for browsing street view images, you will see the Pegman is wearing a Santa hat. The Santa Pegman is not new, it was shown to us when Google had a...
View ArticleGoogle Denies A Major Update On December 17th
Yesterday, most of the Google search results tracking tools showed major changes in rankings within Google’s search results but during my analysis of webmaster communication within the discussion...
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